The end of the year is a time of hyperconsumption and for brands it is a time of increased sales. But what happens when you don’t want to link your brand to values that you have been against all year round? When you need to sell like any other brand, because you need your project to be economically sustainable, but you don’t want it to be at the expense of putting at risk everything you believe in? This debate arises every year in our team and the conclusion has been clear: if we continue like this, there will be nothing to sell because the wonderful places to study abroad with Plan Zero will disappear.
For this reason, we have designed an awareness campaign, in collaboration with the design studio Hoy es el día that always accompanies us, to highlight this situation.

Last chance. Limited destinations.
Sales seasons always follow the same pattern. Phrases that are repeated and that we have already deeply ingrained: “last chance”, “last days”, “limited offer”… a kind of warning call that, when you look at them from the right perspective, you realise that they hide something more than a short-term offer. They hide the reality of urgency that comes with excessive and unconscious consumption.
Rising sea levels, pollution, loss of biodiversity, drought… all are effects of a climate crisis that clearly marks what our future will be if we are not able to reverse this situation. Thus, our favorite destinations for studying a university degree, a school year or a gap year abroad will suffer the consequences.
The future of destinations according to Artificial Intelligence
What will London be like when sea levels rise? What will Ireland’s green landscapes look like if the drought continues? What will Canada’s natural parks look like when they are filled with plastic? Or when a city as beautiful as Paris can no longer bear so much rubbish?
We asked AI to imagine these scenarios and it gave us a visual response that is worth a thousand words.


Transformative education projects aligned with the SDGs
At Plan Zero we believe that youth have the ability to change tomorrow by becoming #changemakers. A way of understanding education where every step counts to find solutions to the major problems we face as a society and which are listed in the Sustainable Development Goals defined by the United Nations.
For this reason, we have been working for years to ensure that each of our programs is linked to these issues and helps to achieve solutions. From raising awareness among young people about new forms of sustainable living to introducing the gender perspective in short programs such as Mini Stay or Summer Courses, to linking Gap Year programs with different impactful volunteering, such as working in camps for children with disabilities, rescuing animals or preserving Natural Parks. And of course, helping each university degree to begin with a vision of the future based on the value that each student has as part of global citizenship.
We want to take advantage of this “Last Chance” to take control of the future and reverse the climate and social crisis we live in. Will you join the #ChangeMaker generation?


